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Data has become central to decision making in higher education. Information is available like never before that can help universities be more inclusive, improve graduate outcomes and develop future strategies. But not everyone in an institution can be on board with this new way of working and the resource requirements to turn data into something meaningful are large.?

Sara Custer speaks with Times Higher Education's director of data and analytics, Duncan Ross, as well as Martine Carter, director of strategy and senior executive officer at the University of Surrey, Richard Salter, directer of analytics at King's College London, and Lucian Hudson, director of communications at The Open University.?