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If that makes no sense to you whatsoever, fear not. It was contained in a jargon-laden management diktat sent out in one of the UK's most prestigious seats of learning, and forwarded to Times Higher Education by an exasperated member of faculty.

Now, É«ºÐÖ±²¥ is calling on you to send us your examples of gobbledygook-ridden missives - be they from the desk of the vice-chancellor, or elsewhere in the upper echelons of your university's administration. We want to highlight this worrying trend before it gets out of hand.

Have you been urged to "use joined-up thinking from an end-user perspective", or "focus on the likenomics of your external image". If so, send the guilty emails our way. There is a bottle of champagne on offer for the best.

But remember, as one Russell Group university staff member told staff: "We need to be careful about positioning ourselves into messaging that comes back to bite when these data become available."

chris.parr@tsleducation.com