Top 100 most influential UK and US universities on Twitter

Most universities in the UK and the US now have a presence on Twitter, but which institutions can claim to be using the micro-blogging social network most effectively?

�� 16, 2014

Twitter:

Internet marketing company Coldlime has been crunching the numbers for the 100 top-ranked universities in the UK and the US, and has produced what it believes is a definitive list of the most influential higher education institutions on both sides of the Atlantic.

These tables show how many people are following each university, how many people they follow themselves (allowing a ��follower ratio�� to be calculated) and the number of tweets each account sends out per day, on average.

However, we have chosen to rank the institutions by their ��social authority�� score - as calculated by Twitter analytics tool , which assesses each Twitter account��s level of influential activity. This includes the number of retweets the university is generating, and analysis of the user��s follower count and recent activity levels. .

Top 100 most influential UK universities on Twitter
(based on Twitter data collected 1 May 2014)

University	Following	Followers	Ratio	Tweets/day	Social Authority
Plymouth	1,254	21,600	17.2	7.2	72
Glasgow	2,032	36,700	18.1	2.4	69
Birmingham	996	37,500	37.7	8.8	68
UEA	1,202	22,000	18.3	5.4	66
Swansea	1,015	13,800	13.6	5.6	65
Oxford	167	138,000	826.3	0.9	64
Sussex	3,900	30,900	7.9	6.1	64
Robert Gordon	1,009	10,300	10.2	2.7	64
Ulster	713	18,200	25.5	4.5	64
Kent	481	20,800	43.2	4.1	63
Nottingham	2,234	29,900	13.4	7.1	63
Sheffield	19,000	37,400	2.0	2.7	63
Cardiff	451	32,528	72.1	2.5	62
Essex	983	19,800	20.1	8.5	62
Cambridge	558	117,000	209.7	2.1	61
Lancaster	743	24,300	32.7	3.8	61
Loughborough	931	15,500	16.6	4.1	61
Warwick	2,294	32,700	14.3	3.3	60
Aston	603	19,300	32.0	3.1	60
Huddersfield	3,409	17,700	5.2	4.3	60
Aberdeen	3,493	22,600	6.5	2.4	60
Lincoln	291	13,100	45.0	4.2	60
De Montfort	507	12,200	24.1	4.9	60
Salford	731	24,100	33.0	3.8	60
Bath	4	28,700	67.2	3.7	59
Surrey	1,290	23,100	17.9	2.6	59
Bristol	161	31,000	192.5	2.6	59
Coventry	833	18,900	22.7	6.2	59
Manchester Met	428	24,700	57.7	2.2	59
Leicester	2,525	20,400	8.1	3.5	58
Dundee	1,991	19,600	9.8	6.2	58
Liverpool	623	24,400	39.2	5.9	58
Teesside	1,616	20,700	12.8	4.4	58
Kingston	110	21,000	190.9	2.2	58
UCL	1,025	25,600	25.0	3.0	57
Edinburgh	391	36,600	93.6	1.8	57
Northampton	3,082	9,834	3.2	6.2	57
Liverpool John Moores	507	12,400	24.5	2.2	57
Sheffield Hallam	1,929	25,400	13.2	2.2	57
Edinburgh Napier	803	14,000	17.4	2.9	57
Exeter	7,643	25,800	3.4	4.1	56
York	548	26,600	48.5	2.0	56
Southampton	906	20,600	22.7	2.2	56
Leeds	544	32,400	59.6	1.8	56
Reading	447	11,300	25.3	2.2	56
Goldsmiths	682	15,600	22.9	1.3	56
Sunderland	508	9,6	18.3	7.1	56
Anglia Ruskin	311	13,300	42.8	1.6	56
Derby	3,177	17,100	5.4	4.3	56
Central Lancashire	705	16,300	23.1	3.5	56
Worcester	264	7,541	28.6	2.6	56
St Andrews	298	17,400	58.4	0.8	55
King��s College London	1,001	25,100	25.1	1.1	55
Keele	2,365	18,600	7.9	2.9	55
Bournemouth	353	18,700	53.0	5.1	55
University of the Arts London	3,622	15,500	4.3	3.1	55
Birmingham City	312	14,500	46.5	3.9	55
Falmouth	866	10,000	11.5	8.4	55
Bradford	937	15,500	16.5	2.7	55
Staffordshire	776	14,700	18.9	7.2	55
Durham	1,610	14,600	9.1	1.8	54
Chester	324	12,900	39.8	2.2	54
Bangor	359	16,500	46.0	2.0	54
Edge Hill	986	17,300	17.5	2.6	53
Nottingham Trent	1,691	19,300	11.4	3.6	53
Hertfordshire	785	14,900	19.0	2.9	53
Aberystwyth	5,535	14,700	2.7	2.3	53
Westminster	2,730	15,200	5.6	1.0	53
Strathclyde	416	17,200	41.3	0.9	52
Oxford Brookes	1,070	15,200	14.2	1.6	52
Queen Mary	4,746	18,600	3.9	1.8	52
Portsmouth	623	16,100	25.8	2.1	52
Queen��s, Belfast	373	17,200	46.1	2.1	52
Northumbria	334	15,500	46.4	1.4	52
Hull	1,083	18,500	17.1	1.8	52
Winchester	457	5,802	12.7	7.2	52
Glasgow Caledonian	776	8,925	11.5	5.3	52
Newcastle	307	10,900	35.5	1.2	50
Royal Holloway	467	10,900	23.3	1.4	50
Heriot-Watt	397	10,400	26.2	1.1	49
Brunel	203	10,600	52.2	2.1	49
Chichester	370	10,800	29.2	1.1	49
Imperial College	2,643	,500	10.4	1.1	48
Stirling	145	9,319	64.3	1.2	48
Bath Spa	119	13,000	109.2	1.8	48
London School of Economics	516	13,900	26.9	0.7	47
SOAS	205	10,900	53.2	1.5	47
City	488	11,100	22.7	1.5	47
York St John	296	9,710	32.8	1.6	47
Brighton	241	16,800	69.7	1.6	46
Gloucestershire	462	11,000	23.8	2.0	46
UWE Bristol	582	7,365	12.7	1.3	45
West London	2,028	4,241	2.1	3.2	45
St Mary��s UC, Twickenham	247	5,063	20.5	1.6	44
Buckingham	235	7,166	30.5	0.8	43
UC Suffolk	181	2,960	16.4	1.2	40
Queen Margaret	251	6,366	25.4	0.5	39
Newman University	85	1,840	21.6	0.7	39
Greenwich	137	2,362	17.2	3.0	35
Manchester	235	1,444	6.1	1.0	21

Editor��s note: The UK table has been updated to reflect changes made by Coldlime after the original publication of the data.

Top 100 most influential US universities on Twitter
(based on Twitter data collected 1 May 2014)

University	Following	Followers	Ratio	Tweets/day	Social Authority
University of Texas, Austin	907	76,100	83.9	5.3	81
University of Wisconsin, Madison	1,857	66,500	35.8	15.2	79
Indiana University, Bloomington	441	96,000	217.7	7.2	78
Harvard University	586	360,000	614.3	11.9	77
University of Florida	141	66,600	472.3	7.8	77
Pennsylvania State University, University Park	537	68,300	1.2	7.2	75
University of Notre Dame	281	43,700	155.5	2.5	74
Stanford University	895	204,000	2.9	4.7	71
University of Virginia	1,483	33,600	22.7	3.4	71
University of Michigan, Ann Arbor	811	71,400	88	4.8	71
Georgia Institute of Technology	2,060	30,500	14.8	3.3	70
University of California, Los Angeles	259	53,400	206.2	1.6	68
Boston College	3,329	39,600	11.9	7.7	68
University of Illinois, Urbana-Champaign	6,316	22,600	3.6	4.7	68
Massachusetts Institute of Technology	325	120,000	369.2	2.2	67
Cornell University	179	72,800	406.7	2.3	67
Princeton University	445	99,400	223.4	5.4	66
New York University	470	20,500	43.6	1.2	66
Yale University	208	135,000	649	4.1	65
Brown University	438	53,300	121.7	2.9	65
University of North Carolina, Chapel Hill	481	21,900	45.5	3.2	65
Vanderbilt University	1,853	21,400	11.5	4.4	64
Boston University	18,300	41,300	2.3	3.9	64
United States Military Academy	174	19,800	113.8	2.7	63
University of Southern California	3,581	51,900	14.5	5.2	63
Columbia University	246	61,600	250.4	3.9	62
University of Pennsylvania	991	40,700	41.1	5.8	62
George Washington University	1,707	22,900	13.4	2.6	62
Duke University	381	23,600	61.9	6.9	61
Northwestern University	434	21,800	50.2	4.2	61
Johns Hopkins University	3,780	40,400	10.7	7.7	61
Southern Methodist University	3,769	18,300	4.9	4.4	61
Dartmouth College	1,451	17,600	12.1	6.5	60
University of Washington	1,439	63,500	44.1	3.4	60
University of Georgia	180	,000	150	2.4	60
Tufts University	6,263	23,900	3.8	4.8	58
Georgetown University	2,234	,800	12.4	1.3	58
University of Chicago	1,146	15,400	13.4	4.6	57
College of William and Mary	164	13,900	84.8	1.8	57
United States Air Force Academy	318	8,471	26.6	2.1	56
Rice University	585	14,300	24.4	4.2	56
Brandeis University	4,635	12,300	2.7	1.5	56
University of Rochester	4,039	10,500	2.6	2.3	56
Carnegie Mellon University	621	23,300	37.5	3	55
Lehigh University	2,475	9,290	3.8	3.6	55
University of California, Davis	1,204	12,700	10.5	6.5	55
Colgate University	3,103	12,200	3.9	8.7	54
Washington University in Saint Louis	281	11,500	40.9	1.5	54
College of the Holy Cross	7,210	7,678	1.1	5.1	54
Brigham Young University	240	18,100	75.4	1.4	54
University of California, Berkeley	816	28,500	34.9	3.2	53
Wellesley College	321	7,837	24.4	1.9	53
Bryn Mawr College	966	5,063	5.2	3.9	53
Wake Forest University	597	7,249	12.1	1.8	53
Bowdoin College	2,032	5,624	2.8	4	52
Smith College	1,781	10,700	6	5	52
University of Richmond	856	10,100	11.8	2.3	52
Pepperdine University	190	5,629	29.6	0.9	52
California Institute of Technology	58	16,900	291.4	1.2	51
United States Naval Academy	38	11,500	302.6	0.5	50
Barnard College	1,679	7,167	4.3	0.8	50
University of Maryland, College Park	1,337	26,200	19.6	4	50
Villanova University	2,313	13,700	5.9	3.3	50
Centre College	1,156	4,112	3.6	2.8	50
Swarthmore College	551	4,141	7.5	1.6	49
Union College	403	4,953	12.3	2.7	49
Macalester College	5,622	6,162	1.1	1.4	49
Santa Clara University	485	6,265	12.9	1.6	48
Mount Holyoke College	2,539	7,850	3.1	7	48
Wheaton College	36	8,064	224	1.7	48
Washington and Lee University	762	4,940	6.5	3.7	47
Wesleyan University	70	11,200	160	1.9	47
Williams College	2,267	8,169	3.6	2.4	46
Amherst College	411	6,982	17	1.6	45
Colby College	1,155	4,987	4.3	1.5	45
Colorado College	423	5,739	13.6	2	45
Franklin and Marshall College	929	4,701	5.1	1.8	45
Carleton College	752	4,567	6.1	1	44
Lafayette College	865	4,225	4.9	4	44
Grinnell College	404	3,102	7.7	0.8	44
Kenyon College	938	4,328	4.6	1.1	44
Scripps College	2,204	2,673	1.2	3.1	44
Haverford College	318	3,242	10.2	2.1	43
Pomona College	220	4,631	21.1	1.8	42
Hamilton College	2,174	6,055	2.8	2	40
Oberlin College	137	2,457	17.9	3.5	40
Case Western Reserve University	822	3,920	4.8	0.5	40
Davidson College	457	3,932	8.6	1.7	38
Vassar College	31	3,717	119.9	0.5	37
Trinity College	213	2,499	11.7	0.8	37
Middlebury College	105	7,340	69.9	0.5	36
Harvey Mudd College	747	2,805	3.8	0.6	36
DePauw University	1,011	4,832	4.8	1.2	36
Reed College	0	1,217	-	0.1	35
Sewanee-University of the South	139	3,067	22.1	0.9	34
Cooper Union	68	5,452	80.2	0.4	33
University of California, Santa Barbara	228	3,789	16.6	0.8	33
Whitman College	240	1,296	5.4	0.8	32
United States Coast Guard Academy	7	598	85.4	1.2	23
Virginia Military Institute	53	364	6.9	0.2	7

Coldlime has produced an interactive version of both and tables.

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Reader's comments (1)

#1 Submitted by Widcombe on May 19, 2014 - 12:41pm

Hats off to Manchester for not giving a toss about this faddish and self reverential social media phenomenon!

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