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If we take it as axiomatic that an important aspect of higher education is to encourage students to ask deep questions and challenge existing assumptions, the sector itself must be seen to practise what it preaches. This means challenging the dominant employability discourse?that fails to give equal weighting to all notions of human flourishing, seeing it only in financial terms, and which?presents a reductionist view of higher education and impoverishes the concept of employability. ?

Universities play a significant part in shaping student and graduate identity, and this identity is increasingly aligning with the dominant discourse in terms of the?perceived importance of what is referred to in the 2006 Leitch report, ¡°Prosperity for all in the global economy ¨C world class skills¡±, as ¡°economically valuable skills¡±. ?

While aspects associated with human flourishing are being advocated for and implemented at a local level through learning and teaching strategies, universities do not appear to be raising concerns about the one-dimensional employability and skills discourse at a national level.

This failure to be critical of these assumptions behind policy and practice has allowed the broader debate about the purpose of higher education to be hijacked by a political employability and skills narrative which, to date, has failed to deliver on its claims.?

This failure is acknowledged within a 2017 report produced by the Institute for Government, which refers to further education and skills reform as ¡°the worst failure of domestic British public policy since the Second World War [with] twenty-nine major reforms of vocational education since the early 1980s.?

¡°In less than four decades, there have been 28 major pieces of legislation, 48 secretaries of state with relevant responsibilities and no organisation focused on skills policy has survived longer than a decade.¡±

Yet, although universities have, as part of their accepted remit over a number of years, engaged with and delivered against the employability agenda, they have not collectively sought to challenge the dominant discourse by creating a sector narrative that articulates and advocates both the quantitative and qualitative benefits of higher education.?

In his book A University Education, former universities minister David Willetts states that: ¡°Universities should not be afraid to analyse their own value, using tools they themselves have developed for others.¡±

The powerful and persuasive rhetoric driving the employability and skills narrative is a barrier to the message that personal?development?is important finding its way into the dominant discourse. Those rhetoricians behind the employability discourse could just as easily utilise their influence and rhetorical skills to advocate for the human flourishing elements of higher education as they do for the ¡°economically valuable skills¡± argument.

But there are two reasons why they do not. The first is to do with the fact that, at a political level, there is currently neither the inclination nor the method to capture the non-economic contribution of the higher education sector to the individual and society. An October 2017 Times Higher Education article demonstrates that this view is also held at the highest and most influential levels, with no indication of imminent change. Andres Schleicher, the OECD¡¯s director for education and skills, said that he accepted the criticism that the organisation puts too much emphasis on earnings returns in its evaluation of higher education systems.?

¡°It¡¯s a very narrow, very limited, very instrumental view.? We are only capturing a fraction of the outcomes,¡± he said. The solution, according to Schleicher, is to measure learning gain directly, which would make it possible to gauge the social and emotional skills that people have as a result of university study rather than just the instrumental value.?

However, as the article points out, the OECD¡¯s Assessment of Higher Education Learning Outcomes project which attempted to measure those skills ¡°was blocked from implementation after key nations, including the UK, failed to support it¡±.?

The second reason rhetoricians don¡¯t advocate these skills relates to the determined push by government, in the face of ever increasing participation in higher education, to expand vocational education.? The 2016 Enterprise Act announced the creation of a new independent body, the Institute of Apprenticeships, as well as the introduction of an apprenticeships levy. These initiatives aim to facilitate the implementation of the government¡¯s commitment to create?3 million apprenticeships by 2020. The government¡¯s prioritisation of apprenticeships is in stark contrast to consistently negative depictions of universities.

Indeed, higher education is currently under intense scrutiny on a number of fronts and the role of universities is changing rapidly in a pluralistic, global marketplace fraught with challenges and uncertainties.? ?

Employability is now perceived to be an integral part of a university education, with the ever increasing emphasis on skills contributing to the?notion that higher education is there mainly to improve the employability of graduates.?

This shift in narrative has diminished almost to the point of extinction the holistic view of the purpose of higher education communicated in the 1963 Committee on Higher Education report chaired by Lord Robbins.

The absence of a sectoral counter-narrative reinforces the political positioning of employability as manifest common sense and perpetuates a neoliberal discourse that has infiltrated the collective consciousness, profoundly influenced our views about the fundamental purpose of higher education and has the potential to radically change practice. ?

Audrey Songhurst has just retired from a 20-year career in higher education, most recently working as head of operations in Kent Innovation and Enterprise at the University of Kent. In October 2018 she completed her doctorate in education at Canterbury Christ Church University.